Services

Work shaped around the night in front of you.

We can help you understand what is holding a place back, shape a new experience, strengthen how it reaches people or work out what it will take to deliver. The mix depends on the place and what you want to achieve.

Discuss a project

What we do

How we can help.

You may need one of these areas or several working together. We shape the work around the place, the challenge and what you want to achieve.

Research & diagnostics

We build a grounded view of what is happening, where the experience or offer loses strength and which opportunity is worth pursuing.

  • Digital discovery and visitor-journey reviews
  • On-site observation at the hours that matter
  • Audience, competitor and opportunity research
  • Targeted conversations with staff, visitors and partners

Concept & creative direction

We define what happens, who it is for, why they would choose it and how the experience should feel and be expressed.

  • Night experience concepts and activation strategies
  • Audience, occasion and proposition development
  • Atmosphere, guest journey and creative direction
  • Pilot, campaign and launch planning

Positioning, visibility & content

We shape how a place, experience or event meets its audience, from positioning and campaign concepts to collaborations, live coverage and hands-on content production. This can support a wider project or stand on its own.

  • Positioning, messaging and campaign concepts
  • Content strategy and hands-on social and digital production
  • Collaborations, event communications and live coverage
  • Discovery, booking and sharing journeys

Feasibility & delivery planning

We work through what an idea will cost, how it can be funded or sustained and what must be in place to move it forward.

  • Costs, funding and commercial sustainability
  • Policy requirements, approvals and partner coordination
  • Partnerships, roles and operating models
  • Implementation plans, sequencing and clear briefs for technical specialists

Ways to work together

As focused or connected as you need.

We can help with a single question, take on a defined project or stay involved as an idea is developed, launched and improved.

Start a conversation

What could happen after dark?

Tell us what you are building, changing or trying to solve.

Talk to Nightmakers